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Press Statement by WASPA

Released: 06 July 2011

The Wireless Application Service Providers' Association of South Africa (WASPA) is not tendering or planning to tender for the contract to be the service provider responsible for maintaining South Africa's 'do not contact' (DNC) registry.

That's the word from Leon Perlman, chairman of WASPA. He said the organisation notes that there are unfounded rumours in the marketplace that WASPA is seeking to be given responsibility for running the DNC database that is to be set up in terms of the Consumer Protection Act. There is no truth to these rumours whatsoever, he adds.

The DNC is a registry of people who do not want to receive unsolicited sales and marketing material.

Perlman said that running such a database does not fit in with WASPA's mandate or competencies. The organisation solely exists as a self-regulatory and lobbying body that promotes ethical behaviour in the industry and seeks to promote the growth of the WASP sector.

WASPA guides best practice among its members through its Code of Conduct, which outlines rules for unsolicited communication with consumers. The organisation believes strongly that mobile marketing should be opt-in only and encourages its members not to send unsolicited communications to consumers, he concluded.



WASPA represents the mobile development; value added services and content services community in South Africa. After lobbying the mobile operators and WASPs in late 2003 for an industry body, WASPA's formative meeting was held in August 2004. Membership of WASPA was made mandatory by the mobile operators and TV stations for any company doing value added services in South Africa.

WASPA's remit is to promote and self-regulate the WASP industry. As part of the self-regulatory component of WASPA, there is the now internationally recognized and emulated self-regulatory regime for mobile value added services that includes the WASPA Code of Conduct & Advertising Rules. WASPA's Code of Conduct regulates inter alia, competitions, chat, adult services, spam, CRM, advertising of services,subscription services and pricing. The first version of the Code was passed in June 2004 and implemented on 1 September 2005. It has been updated numerous times as the need has arisen.

Enforcement of the Code & Advertising Rules is achieved by a novel quasi-judicial system that consists of a procedure for lodging and responding to complaints where it is thought the Code is being contravened. Adherence to the Code and the Advertising rules is mandatory for all providers operating in South Africa.

ICT lawyers acting as WASPA adjudicators will find on the merits and have the power to suspend, fine, expel any WASP or Information Provider found to contravene the Code rules. Adjudications are enforced through contractual provisions in all WASP agreements. There is also a 3-person appeals panel as well as an emergency panel.

Issued by:

Ivan Booth
Reliable Sources PR
082 851 7419
ivan (at) reliablesources.co.za