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Advertising Rules

The advertising rules fell away with the introduction of version 13.1 of the WASPA Code. This page remains here for reference purposes only.

Version 2.3 of the Advertising Rules is now available for download

  • Advertising Rules v 2.3 (2008-11-01 - 2014-08-25)
    220 pages, 7.5MB
    Download PDF

You can also download the individual sections below

  • Intro: Introduction and Definitions
    pages 1-12, 180KB
    Download PDF
  • Chapter 1: Interactive Television Programs, Promotional Competitions, Television Informercials, & Game-Shows
    pages 13-61, 4.6MB
    Download PDF
  • Chapter 2: Television & Cinema Advertisements
    pages 62-104, 4.6MB
    Download PDF
  • Chapter 3: Radio
    pages 105-109, 124KB
    Download PDF
  • Chapter 4: Newspaper Advertising
    page 110-136, 1.4MB
    Download PDF
  • Chapter 5: Magazines
    pages 137-161, 1.6MB
    Download PDF
  • Chapter 6: Content Booklets
    pages 162-187, 1.4MB
    Download PDF
  • Chapter 7: Outdoor Media
    pages 188-191, 252KB
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  • Chapter 8: Below the Line Marketing & Promotional Material
    pages 192-194, 256KB
    Download PDF
  • Chapter 9: Internet Web Sites
    pages 195-215, 212KB
    Download PDF
  • Chapter 10: Email Offers
    page 216-217, 120KB
    Download PDF
  • Chapter 11: SMS & MMS offers
    pages 217-219, 120KB
    Download PDF
  • Chapter 12: Subscription Service Reminder Messages
    pages 220-221, 116KB
    Download PDF

Alternatively, the full document, and all sections in one compressed document

  • Advertising Rules v 2.3 (2008-11-01 - present | full document and by chapter, 22MB)
    Download PDF

Older versions of the Advertising Rules can be downloaded from the archive page.